About the founders

Hi! We’re Kristen & Annie. And we’re so glad you’re here.

We [Annie and Kristen] first met in 2009 as summer camp counselors at Alford Lake Camp in Hope, Maine. During our summer together at Alford Lake Camp, we connected based on our shared sense of humor and love for nature, people, and living life with a healthy sense of adventure.

Since then, we have been fortunate to grow a deep friendship that has outlasted cross-country moves, weddings, and many of life's other significant milestones. Over the last few years, we talked about retreats and even looked at properties to own a permanent retreat center. In 2022, we decided life is short and we had to just dive in!

We love hosting women on retreats and we can guarantee that each retreat experience will be special, meaningful, and exciting. We both have professional experience in coaching, positive psychology and mental management techniques, retreats, and skill development.

We chose Purpose & Pine for our name because our goal is to help you reconnect with your purpose and passions - and the pine because it symbolizes strength and is a special part of our favorite place - Alford Lake Camp! We can’t wait to see you on a retreat!

Annie is a Certified Human Potential Life Coach and has spent over 10 years working in consulting and for tech startups in Washington, DC and San Francisco, CA before settling down in the greater Seattle area. She is passionate about helping clients find their happiness and purpose "now" (and not "later"). Annie is forever grateful for the outdoors experiences that she's had from leading backpacking trips with Alford Lake Camp to riding her motorcycle on 1000+ mile adventures and she can't wait to see and meet all of the retreat women who will come together in the outdoors. Read more about Annie's life coaching work here.

Kristen is a sales enablement leader at Amazon and has spent 11 years in the technology sector. Kristen is from Cleveland, Ohio, and was fortunate to spend time in the beautiful outdoors in Maine and Wyoming with both grandparents. From these experiences grew her love of nature, and need to recharge and reconnect in the outdoors. Kristen is passionate about connecting with women about navigating work/life balance, bringing authenticity to the workplace, and seeking to align one's passion with purpose. Kristen offers career coaching, public speaking coaching, and is a public speaker. Feel free to connect with Kristen on LinkedIn.

Image of co-founder, Annie
Image of co-founder, Kristen